Overview
Rayosa is a direct-to-consumer (D2C) snack brand.
This project involved designing a landing page that builds trust, sparks cravings, and makes it easy for users to order delicious samosas online.
Timeline
March 2025
Team
Individual
Tools
Figma
Role
Product Designer
Context
Users can't touch or taste the product; they rely solely on how it's represented online. This means the buying decision is driven by
Visual presentation
Emotional connection
Trust signals like reviews and product popularity
1.
“I really want to eat a tasty and fresh samosa.”
2.
“But I can’t taste or smell anything. Will it even be fresh?”
Challenge
How might we design a landing page that builds trust and creates emotional connection among users?
My approach
I started by analyzing other D2C food websites. I focused on three things while doing the competitor analysis:
How they build trust
How they represent their product visually
How they emotionally connect with the users
Here are some quick key moments of my discovery phase.
Key features
Hero section
Trust factor
Micro animations
Impactful microcopy
Feature highlight
Highlighting the strong emotions to create cravings
Bestsellers section
Bestseller products that help users make a confident decision with minimal effort.
Reviews section
Real customer reviews to build authenticity.
Prototype video
Key learnings
Connecting with users emotionally.
Designing for food is not just about making things look tasty. It is about building trust, evoking emotion, and keeping things simple.
Representing the originality should not be neglected in e-commerce websites.